LV3 Products

L3VEL3™ is a brand built by the Artist for the Artist. Our mission is to provide professional haircare products, skincare products, and accessories that deliver guaranteed results. Our Artists are the heart of our brand, inspiring every ethical and innovative move we make. Our work ethic is to have mutual respect, trust, loyalty, and passion. Working daily on to uplift the barbering industry to the highest level. Our Goal is to shake up the haircare industry, making High Quality products accessible to general consumers.

Our roots date back to 2011, when we were first motivated to bring men’s haircare & styling into the spotlight. We saw many brands focused on women’s beauty products and the salon industry, but a real lack of high-quality options for men and barbers.

Around that time, we formed solid relationships with the most influential Artists on the scene, including A-Rod, Los Cut It, and Mr. Official. We became a team with a shared vision: to uplift the barbering industry to the same level as the salon industry. Our strategy was to provide exclusive products that barbershops & salons could profit off, and that everyone could use at home to achieve pro-level results.

Eventually, our vision became a brand, co-founded by Jay Nouri (CEO) and A-Rod. Behind the scenes, we developed and launched our product line while creating a buzz across social media.

Today, we’re proud to say our products are found in barbershops and home in over 30 countries worldwide. And we’re forever grateful to the all the artists & customers who supported us from the beginning and helped us reach this level.